The Japanese retailer has partnered with the event’s producer ReedPop on an exclusive line of UT T-shirts. The three-shirt capsule, designed by artists Jason Polan and James Jarvis, will be sold exclusively on-site at the Uniqlo NYCC booth in October. An additional collaboration with the Japanese manga series One Piece will be available in stores and online, and Uniqlo will also sponsor a Comic Con ticket giveaway beginning Sept. 6.
“Uniqlo has collaborated with Jason Polan and James Jarvis on previous UT (Uniqlo T-shirt) collections, and we wanted to translate their unique designs and our love of art and pop culture to New York Comic Con in a special way through our apparel,” said Marisol Tamaro, Head of Marketing at Uniqlo USA.
NYCC will take place Oct. 5 to 8 at the Jacob K. Javits Convention Center.