Vionnet Opens in Milan

The brand's first directly owned store is located in the same expansive, historic building as its headquarters.

UNVEILING VIONNET: The first directly owned Vionnet store will be unveiled today in Milan. The unit is located in the same expansive, historic building housing the brand’s headquarters. A first franchised store opened in Kuwait City in February. Vionnet co-owner and chairman Matteo Marzotto is working on expanding the company’s retail network, with shops-in-shop in Russia and China.

In October, Vionnet tapped Italian twin sisters Barbara and Lucia Croce as creative directors, parting ways with Rodolfo Paglialunga.

This story first appeared in the December 16, 2011 issue of WWD.  Subscribe Today.

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