UP AND DOWN THE COAST: Cruciani unveiled its Cruciani C accessories flagship in New York’s Time Warner Center, before hopping down to South Florida, where founder Luca Caprai donated 600,000 of its signature macramé lace bracelets to support Miami Children’s Hospital. A limited-edition style with the hospital’s logo in navy is among bracelets that are expected to raise $11 million.
Launched in 2011, the accessories collection quickly created a cult following for bracelets featuring cutesy themes like hearts, butterflies and four-leaf clovers that have sold more than 12 million units. The New York store carries them along with handbags, scarves and small leather goods, whereas a Palm Beach, Fla., flagship that opened last year offers the whole Cruciani line of men’s and women’s cashmere knits, silk blouses and accessories.
This story first appeared in the October 22, 2013 issue of WWD. Subscribe Today.
“The stores are designed differently, too,” said Caprai, who describes Cruciani C as young and fresh. “Palm Beach is elegant and warm, and New York has mirrors and colored lights shining on product.”
The company has 22 stores and 20 wholesale accounts including Barneys New York. Caprai’s plans to expand to 400 points of sale by 2015 include a Miami location next year.