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UPPING THE ORDER: Just two days after Cornelia Guest’s debut vegan handbag collection hit floors in three Bloomingdale’s locations in September, the store placed a reorder. Fast forward two months: Guest’s spring collection was picked up by four additional Bloomingdale’s locations — Short Hills in New Jersey, Roosevelt Field on Long Island, Tysons Corner in Virginia and North Michigan Avenue in Chicago — and it’s now available on bloomingdales.com. In fact, Bloomingdale’s is so behind the line that the socialite-turned-designer will appear at in-store events at each location in the next year, as well as one Nov. 9 and two more next month in Century City, Calif.; New York’s 59th Street flagship, and Palm Beach, Fla. (the three doors where the line is currently available).
For spring, Guest has expanded on her first 12-piece collection with 10 new styles such as the $220 Remi, a bowler shape with zippers running down both sides — all done in a color palette of pale dusty rose, butter, sailor blue, camel, white and a cherry red. She’s also introducing new materials such as raffia in natural and black, as well as gold pyramid studs.
This story first appeared in the November 2, 2011 issue of WWD. Subscribe Today.