Inspired by the singer’s most recent world tour, the men’s wear collection consists of five pieces, including T-shirts, a baseball cap and a bomber jacket all featuring the tour logo. Prices range between 25 pounds, or $35 at current exchange, for a cap to 69 pounds, or $89, for the jacket.
The line will be available to purchase in all Urban Outfitters retail stores and online as of Aug. 8. There will also be accompanying events to celebrate the launch, with the retailer planning to host parties that will be open to the public and include live DJ sets and exclusive giveaways of pieces signed by Bieber.
The events will take place in the Urban Outfitters’ Marble Arch store in London, in its Melrose store in Los Angeles and in Herald Square in New York.
The high street retailer said it is drawing on the success that musicians have been having in fashion recently. Merchandise from Kanye West’s “The Life of Pablo” tour and Beyoncé’s “Formation” tour instantly sold out, for instance.
Earlier this year, VFiles, the Millennial-minded social-media platform and retailer, hosted a two-day pop-up in New York’s SoHo selling merchandise from Beiber’s “Purpose” tour, although the collection differed from that of Urban Outfitters. The pop-up was popular, with long lines of customers dressed in other merchandise from West’s and Beyoncé’s tours, snaking down Mercer Street.
Bieber has partnered with a number of designers during his “Purpose” tour, including Fear of God’s Jerry Lorenzo and Calvin Klein. The pop star, who starred in Calvin Klein’s spring ad campaign, teamed with the brand for the European and North American legs of his world tour, showcasing footage of the campaign prior to — and during — the concert, and wearing apparel from the brand in a segment of his performance.