Marking Harmont & Blaine’s interest in developing business in North America, United States Consul General in Milan Philip T. Reeker attended the Italian brand’s presentation in Milan on Monday. “We are open for business, and Harmont & Blaine is not big in the U.S., but looking to expand,” said Reeker. “We are focusing on commercial investment opportunities and linking with trade. It’s important to get out,” he added explaining his presence at the event. The brand’s chief executive officer Giulio Guasco, a Procter & Gamble and Ralph Lauren alum, said the company plans to grow through geographic expansion and that the U.S. is a market that is “too important and strategic,” to overlook. That said, he noted he was aware of the strength of the region in the upper casual arena. “We have our own cards to play, though. We have a lifestyle collection to offer, maybe not inspired by the Hamptons but more Mediterranean–think Capri,” Guasco explained.
Italian private equity fund Clessidra SGR in October finalized an agreement to take a 35 percent stake in Harmont & Blaine, which will be used to support the expansion of the sportswear brand, recognizable for its trademark dachshund logo and its stylish preppy looks.