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Valextra Taps New Design Director

Alvaro Gonzalez joined the Italian firm from Jimmy Choo.

IN THE BAG: Valextra has a new designer director — accessories guru Alvaro Gonzalez, who said he is leveraging the brand’s “Italian craftsmanship to develop the Valextra of 2020,” and possibly also attracting a younger customer. For spring, Gonzalez introduced rounder and softer shapes on staple Valextra designs such as the Boston, which is now paired with the Milano, and a new evening clutch.

Gonzalez was previously style director of accessories at Jimmy Choo and has worked with Stuart Weitzman, Tod’s, Loro Piana, Emilio Pucci, Valentino and Genny.

This story first appeared in the September 23, 2013 issue of WWD.  Subscribe Today.