Vente-Privée Buys Paris Theater

The acquisition is part of the flash sale pioneer’s efforts to boost synergies in its entertainment division.

RETAIL THEATER: Adding to its growing entertainment arm, French flash sale pioneer Vente-Privé announced on Wednesday it has bought the Théâtre Michodière in Paris.

Vente-Privée, which already owns the Théâtre de Paris, is keen to boost “synergies between its distribution of cultural products, promotion of artists, ticketing and co-production of music and cultural events,” the company stated.

The new owners will seek to expand the theater’s programming in the humor category, including one-man shows.

“The strength of our media, thanks to our audience of 3 million unique visitors per day, means that we can optimize the filling of a venue via its promotion on the Internet and gives us the ability to create the event ourselves,” said Jacques-Antoine Granjon, founder and chief executive officer of Vente-Privée.

“We want to offer artists an alternative to traditional distribution channels,” he added.

Launched in 2001, Vente-Privée partners with more than 1,500 brands in sectors including ready-to-wear, fashion accessories, homeware, toys, sports equipment, electronics, fine food, wine, theater tickets and holidays, logging annual sales of more than $2 billion.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus