Versace unveiled its renovated web site on Dec. 16. Featuring a new graphic interface, versace.com has been enriched with special contents, specifically created for the digital platform. These are combined with the brand’s e-commerce to deliver both shopping and storytelling experiences.
Available in five languages — Italian, English, French, German and Chinese — the digital design concept has been developed to be highly responsive and easily adapt to any kind of screen, including mobiles and tablets, in addition to computers. Full screen images introduce ready-to-wear and accessory collections while a new section, called “World of Versace,” gathers the brand’s special projects. These include dynamic images and special videos showing exclusive behind-the-scenes moments. In addition, the brand’s jewelry, perfumes, watches collections feature in the section, along with the brand’s hotellerie news, to showcase the complete Versace lifestyle.
In the future, the digital platform will also serve as stage to launch exclusive capsule collections, destined to online purchase only. Versace’s e-commerce currently covers 22 European countries, in addition to the U.S.