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VICTORIA BECKHAM TO LAUNCH E-COMMERCE: Victoria Beckham is gearing up to unveil a digital overhaul of her site this spring, which will include e-commerce for her accessories, eyewear, denim and Victoria Victoria Beckham line. The new site, created by King & Partners, will be powered by the Sellect e-commerce platform — and house branded content that users can share via social media.
Starting today, a holding page will go live on victoriabeckham.com, asking consumers to sign up for brand updates, as well as notification as to when e-commerce in the U.S., U.K. and Europe will launch (until now, the site served as an online look book for the brand’s collections). The designer also tapped collaborative partners Jonny Lu and Isaac Lock for their art direction on the site.
RELATED STORY: Victoria Beckham RTW Spring 2013 >>
This story first appeared in the December 18, 2012 issue of WWD. Subscribe Today.
“For us, this is the first step toward creating our own store environment. There are obviously already some fantastic digital stores in place so the bar to entry is very high. But we feel that we’ve learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience,” said Victoria Beckham chief executive officer Zach Duane.