As fashion brands emphasize comfortable, inviting experiences in stores that feel more like home, it makes sense that the walls need to be covered with interesting pieces of art.
Vince solved the decorating dilemma in collaborating with Tappan, a web site that represents up-and-coming artists, to offer a total of 51 pieces by Isaac Zoller, Cheryl Humphreys and Luke Chiswell on its site and also in its stores on New York’s Madison Avenue and in Los Angeles’ The Grove. Vince is considering expanding the series to its other stores, potentially those in Tokyo and Istanbul.
When not creating prints for fashion brands, Humphreys hones her skill in debossing and inking shapes on paper. She created the monoprints of geometric shapes tinted navy, cream and a ghost of the navy color specifically for Vince.
Chiswell, who works in Australia, New York and L.A., etched irreverent phrases into skateboards carved ruggedly out of light wood. “Can’t win, won’t lose,” read one, and another exhorted the viewer to go “all in, all in.”
While Chiswell was on the road, Zoller and Humphreys received a perk of partnering with a fashion company. They each donned new sweaters from Vince’s pre-spring collection at a party at The Grove on Tuesday night.
“Maybe I’ll get a sponsorship deal,” joked Zoller, who paired his black nubby crewneck with a white cap worn backward to keep his short wavy bob from flopping over his face. He described his personal style as “just normal jeans and T-shirt, comfortable but not too low-brow.”
A bonafide Southern Californian who went to college in Santa Barbara and lives in Laguna Beach, Calif., the photographer chose black-and-white images of a tunnel, palm tree, drummer and beach to hang high above the second floor mezzanine in the store. Depicting his “raw and simple” photographic style, the prints are also expressive of the California lifestyle. “It always is my inspiration — everyday,” he said.