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Victoria Bartlett Opts for Digital Presentation

Her label VPL will unveil fall on Feb. 8 through a link sent to invitees who can see the clothes on their mobile devices, tablets or computers.

VIRTUAL VPL: Victoria Bartlett is joining the group of designers choosing to do a digital presentation this fashion season. Her label VPL will unveil fall on Feb. 8 through a link sent to invitees who can see the clothes on their mobile devices, tablets or computers.

The company tapped Kubat & Billot to film the presentation, featuring several women — Sarah Sophie Flicker, Michele Hicks, Arden Wohl, Eleanor Friedberger among them — in athletic mode at the Mount Moriah Baptist Church, Ugo Rondinone’s studio space in Harlem.

This story first appeared in the January 30, 2014 issue of WWD.  Subscribe Today.