Most Recent Articles In Fashion Scoops
Latest Fashion Scoops Articles
- RVN’s Ted Kim Prepares for New York Debut Presentation
- ShopStyle Tool for Retailers Drills Down on Customer Searches
- Yigal Azrouël to Preview Spring Collection on Covet Fashion App
More Articles By
COZY TOUCHES: Vivienne Tam has designed a pair of slippers featuring a “Water Dragon” motif for Hilton Hotels & Resorts’ Chinese hospitality program, Huanying. Hilton’s Huanying program (Huanying means welcome in Mandarin Chinese) launched a year ago in 30 hotels across 13 countries to cater to Chinese travelers. It’s now in 70 hotels in 23 countries. Hilton said it’s seen a 129 percent jump in the number of Chinese guests since launching the program, which features Chinese-speaking hotel staff members, Chinese breakfast items and amenities such as tea kettles, Chinese teas, Chinese TV programming and complementary slippers in the guest rooms.
Tam’s slippers will be complementary to guests in the Huanying program and also available for sale separately for $28.
This story first appeared in the August 10, 2012 issue of WWD. Subscribe Today.