THE BRITISH ARE COMING: Vivienne Westwood will be translating her British style to her first boutique in New York this fall. For the third U.S. retail location in her growing empire, following stores in Los Angeles and Honolulu, the designer will stock three floors of a six-story French Beaux Arts townhouse with ready-to-wear looks from Gold Label, Red Label, Anglomania and Man, as well as her accessory lines, bridal designs and eveningwear from Gold Label Capsule. A selection from the Worlds End collection, which is usually sold only in the eponymous boutique cofounded by Westwood in London, will also be available. The company’s administrative offices and showroom will occupy the remaining floors in the 15,000-square-foot building located at 14 East 55th Street.

“The building we have chosen for our shop has a great atmosphere and the area is perfect for us,” said Andreas Kronthaler, Westwood’s husband and the label’s creative director.

This story first appeared in the March 23, 2015 issue of WWD.  Subscribe Today.

Situated directly across from Escada, the new Polo Ralph Lauren store and its Polo Bar, the store also counts Chanel, Burberry, Louis Vuitton and Christian Dior as neighbors a couple of blocks away.

“New York is an important step for us as a company, so we had to find a location which best represents our brand,” said Cristiano Minchio, chief executive officer of the company’s America business. “As soon as we opened the Los Angeles flagship, we started looking at different areas in New York and found a great building with lots of history, which was once part of the St. Regis Hotel.”

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