VROOM IN VENICE: Venice is warming up for the 70th edition of its international film festival, which kicks off Aug. 28 with Maserati lined up as the main sponsor. The luxury car company, part of the Fiat Group, will offer a courtesy car service at the festival and provide celebrities en route to the red carpet with rides in Trident vehicles.
Fittingly, the night before the festival opens, Maserati and L’Uomo Vogue — a veteran of glittery Venetian parties — are hosting a cocktail reception at the Hotel Excelsior’s Maserati terrace, followed by an exclusive Moët & Chandon dinner and dancing soiree at the Palazzina G luxury resort. The cocktail will feature a preview of artist Marina Abramovic’s performance titled “James Franco: The Last Unicorn,” and L’Uomo Vogue editor in chief Franca Sozzani and Maserati chief executive officer Harald Wester will both be in attendance.
This story first appeared in the August 13, 2013 issue of WWD. Subscribe Today.