VRRROOM SERVICE: The St. Regis Hotel New York will add to its growing roster of luxury-branded accommodations next month when it opens a suite themed around British carmaker Bentley Motors. Dubbed the Bentley Suite, the 1,700-square-foot space will be outfitted with style points inspired by the high-end automaker such as black leather tile floors and a sleigh bed constructed of its signature burled wood.

The St. Regis New York, a property of Starwood Hotels & Resorts Inc., has built similar suites premised around Dior and Tiffany.

This story first appeared in the August 24, 2012 issue of WWD.  Subscribe Today.

In addition to the luxe auto-inspired trappings, guests who stay in the 15th-floor suite will have complimentary access to a 2013 Bentley Mulsanne within a 10-block radius of the Fifth Avenue hotel. The car, the first of its model year on U.S. shores, starts at $292,595or, at $9,500 plus tax per night, about a one month’s stay in the suite.

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