Walk of Style Lengthens… Oscar de la Renta Charms…

Princess Grace of Monaco and Cartier will be the 14th and 15th recipients of the Rodeo Drive Walk of Style Award.

WALK OF STYLE LENGTHENS: Princess Grace of Monaco and Cartier will be the 14th and 15th recipients of the Rodeo Drive Walk of Style Award, the city of Beverly Hills and the Rodeo Drive Committee said Tuesday. This marks the first time a celebrity and a jeweler will receive the award, which was conceived in 2003 and has been given to Giorgio Armani, Tom Ford, Gianni and Donatella Versace, Valentino and Manolo Blahnik, among others. The ceremony will take place on Oct. 22 with Prince Albert II of Monaco in attendance to accept the award on his late mother’s behalf. The royal family and the 162-year-old French jeweler have been famously linked since 1956, when Prince Ranier III of Monaco gave Grace Kelly a 10.47-carat diamond engagement ring from Cartier, which she wore in her last movie, “High Society.”

This story first appeared in the August 5, 2009 issue of WWD.  Subscribe Today.

OUT WEST: The economy isn’t slowing Boaz Mazor, executive at large for Oscar de la Renta, who’s tacking on two more days in San Francisco to his annual four-day August trip to show the designer’s resort line. Instead of just sticking to routine — Monday through Wednesday at Saks Fifth Avenue — Mazor is moving the racks of resort ready-to-wear across Union Square to Neiman Marcus for Thursday and Friday. Then, as already planned, next Monday and Tuesday the trunk show moves 30 minutes south to Neiman’s at Stanford Shopping Center in Palo Alto. “We are rolling with the economy,” said Mazor, in Saks on Tuesday morning. Mazor said he’s upbeat about the reception at Saks for de la Renta’s collection. With prices 20 percent below last year, Mazor said as of Monday — and with the additional two days at Neiman’s in San Francisco — sales of the resort collection will be in line with the $745,000 earned last year during the usual three days at Saks, plus the Tahoe fashion show.

At the Save Lake Tahoe benefit on Saturday, sales exceeded $250,000. Last year, more than $300,000 was earned at the event, Mazor said. As for this year’s benefit, $400,000 was netted for the league’s conservancy of the lake, down from last year’s $604,000.

The benefit’s auction never caught fire. When de la Renta couldn’t talk up a New York Fashion week package beyond the winning bid of $35,000, he offered a second one for the same price, which was quickly scooped up. Last year, the fashion week for two, including dinner with the designer, went for $70,000. “Remember, you’re not doing this for me, you’re doing it for Lake Tahoe,” de la Renta encouraged the audience.

STYLE STARS: As more luxury brands choose short movies as a new way of communicating with their public, it was inevitable these movies would get special treatment at a major film festival. This year, a dedicated lounge will open on the sidelines of the Venice Film Festival to showcase short movies from the fashion world. The short movie made by Edoardo Winspeare. “Les Noces de Papier,” for Louis Vuitton; “La Scarpa” by Andrea Rovetta for Ferragamo, and “Paris-Moscou” by Karl Lagerfeld for Chanel will be shown at the special Style Star lounge opposite the Palazzo del Cinema between Sept. 2 and Sept. 12.


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