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WANG GETS GRITTY: It’s a bird, it’s a plane, it’s…Raquel Zimmermann in an Alexander Wang campaign! Tonight, as the sun sets, the designer will launch his fall ready-to-wear promotional video with a series of nighttime projections all around New York, from the Upper West Side to the Meatpacking District to SoHo. “We’ve rented these trucks,” explained Wang, “and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted.” The screening will last for six hours and continue Thursday and Friday night.
This story first appeared in the July 13, 2011 issue of WWD. Subscribe Today.
WATCH THE VIDEO HERE >>
As for the video itself, which was shot at an abandoned grain factory in Red Hook, Brooklyn, it features Zimmermann in an eerie “Blair Witch”-type setting. “We wanted something really gritty and raw to contrast with the polished richness of what we showed on fall runway,” said Wang, adding that the soundtrack will be SebastiAn’s “C.T.F.O.” ditty, featuring M.I.A.
EAST-MEETS-WEST: To further raise its profile in Mainland China, on Thursday, Miu Miu will host a bash in Shanghai where it will take over five floors of the Park Hyatt Hotel to create a series of experiences, including music and acting performances, as well as staging a runway show with its fall collection.
Immediately after, the Miu Miu clan will shuttle to Los Angeles for the premiere of “Muta,” a short film by Argentinean director Lucrecia Martel. “Muta” is the second chapter of The Miu Miu Women’s Tales, a series of short films by distinctive female filmmakers with different backgrounds. The first one was “The Powder Room” by Zoe Cassavetes.
VIDEO TAKEDOWN: On Tuesday, the blogosphere went into overdrive after a video that allegedly featured Marc Jacobs president Robert Duffy dressing down to his white briefs was posted on Jacobs’ YouTube channel — only to be removed by its user almost as quickly as it appeared. It was unclear when the video was filmed and how it made its way onto YouTube, but the clip — clearly a spoof on an ad campaign with a price tag for each piece of Marc merch he takes off — comes at a sensitive time for Duffy and Marc Jacobs International. Duffy is at the center of a lawsuit alleging violations of state and city laws based on charges of sexual discrimination and retaliation, filed by former Marc Jacobs executive Patrice Lataillade. Duffy denies the charges and countered that Lataillade was fired for doctoring the company’s figures in order to gain a bonus. A spokeswoman for Marc Jacobs International could not be reached for comment.