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Evian Taps Diane von Furstenberg

She will design the water brand's 2013 limited-edition bottle.

WATER WORLD: Evian has teamed with Diane von Furstenberg for the design of its 2013 limited-edition bottle, marking the first time the water brand has linked with an American designer. In von Furstenberg’s handwriting are the words “water is life is love is life is love is life is water” printed on the bottle in organic ink along with the designer’s signature heart logo in red. The bottle itself is recyclable and features a new screw-cap design.

Since 2008, Evian has collaborated with designers such as Paul Smith, Issey Miyake, Jean Paul Gaultier and Christian Lacroix on limited editions. Von Furstenberg’s will be available in November in-store and through for 2.49 euros, or $3.23 at current exchange.

This story first appeared in the November 1, 2012 issue of WWD.  Subscribe Today.

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