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TAKE TWO: Two fashion magazine veterans have joined forces to launch Resee, a site selling a curated selection of vintage and second hand clothes.
Launched today, Resee.fr is the brainchild of Sofia Bernardin, a former advertising executive at the U.S., Chinese and Japanese editions of Vogue, and Sabrina Marshall, former fashion editor of Self Service magazine.
“We found that there was no place to find great pieces,” said Bernardin. “I think you have a lot of Web sites out there right now that are focused either on purely vintage, or you have sites that are doing eBay style selling of second-hand clothes. And there was none we found that elegantly merged the two.”
The English-language platform offers pieces from private collections and vintage stores, including the entire stock of recently shuttered Neila Paris. The average price is 400 euros, or $540 at current exchange, and the site takes between 10 percent and 40 percent commission on each sale, depending on the price of the piece.
“The word ‘curated’ gets thrown out quite a bit, we find, these days, but you know, on our site, there’s really a point of view. All the pieces go in harmony with one another, all very organic, so we have been quite selective,” said Bernardin.
The Web site features straightforward product shots alongside editorial-style images by photographers including Sofia Sanchez and Mauro Mongiello. Exceptional items are showcased in a section called The Find, which this week is an Yves Saint Laurent hooded cape from the Seventies priced at 980 euros, or $1,329.
“It is very magazine-based. That’s where Web sites are going — magazines and stores are all kind of merging,” said Marshall. “Sometimes, when you go on other sites that sell purely vintage, they look vintage. And now, we’re kind of bringing these pieces back to life, giving them a modern viewpoint.”