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Versace Launching Atelier Jewelry Collection

The Italian brand will unveil the collection on Sunday during its couture show at the Ritz Paris.

WHAT A GEM: Versace is launching a new Atelier Jewelry collection on Sunday during the Italian brand’s couture show at the Ritz Paris. The lineup comprises 16 designs of hand-sculpted rings mounted with precious stones ranging from diamonds, yellow diamonds, emeralds, sapphires and amethysts to aquamarines and citrine gemstones. “As a designer and a collector of fine jewelry, I have always wanted to offer the same quality of craftsmanship in jewelry as we offer with the Atelier Versace fashion collection,” said Donatella Versace. “Each individual ring from the collection is a work of art.”

The launch of the jewelry line marks the brand’s return to the couture calendar in January. The items will be available for sale by appointment only and will be custom made.

This story first appeared in the June 27, 2012 issue of WWD.  Subscribe Today.

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