Where’s Waldo, Vilebrequin Featured on Hampton Jitney

The bus is wrapped in honor of Where’s Waldo’s 25th anniversary and a collaboration with the high-end swimsuit brand.

A Hampton Jitney wrapped in honor of Where's Waldo's 25th anniversary and a collaboration with Vilebrequin.

WHERE’S WALDO? A Hampton Jitney started rolling last week, wrapped in honor of the 25th anniversary of “Where’s Waldo” and a collaboration with Vilebrequin, the high-end swimsuit brand. On the East End of Long Island, Vilebrequin has a store in Southampton and a pop-up shop in East Hampton, both of which are touted on the bus ad, which will run throughout June.

Vilbrequin has collaborated on a design for the first time in its 42-year history. Waldo and other characters from the book series are included in the design’s colorful landscape of the legendary Cafe Sénéquier and Port of Saint-Tropez, where Vilebreqin was first created. In the design, the café’s recognizable red awning and café tables and chairs sit among striped palm trees that pay tribute to Waldo’s signature red-and-white striped shirt. The men’s suit retails for $260, and the boys’ suits are $145 and $160.

This story first appeared in the June 10, 2013 issue of WWD.  Subscribe Today.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus