OH SO VERY: Whitney Port is doing double duty with today’s launch of Very.com in the U.S. The London-based e-tailer has tapped the reality star to model its Love label, and it will return the favor so to speak by carrying the Whitney Eve line. Owned by the Shop Direct Group, the site specializes in British products with more than 400 brands. The U.K.’s Cat Deeley of “So You Think You Can Dance” is also plugging the site.

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