Newly formed entertainment, sports and fashion behemoth WME | IMG today revealed its representation of Jeremy Scott. The Los Angeles-based designer and Moschino creative director will be repped by talent agency WME for entertainment opportunities including film, television, theater and books, while IMG will manage his fashion pursuits. The representation should come as no surprise since the firm also recently revealed its support of New York-based event producer MADE’s inaugural MADE LA event, a two-day fashion and music event taking place June 10 and 11 for which the Moschino 2016 resort show will be the centerpiece on the evening of June 10.
This is the first consumer-facing event for MADE, organizer of New York’s MADE Fashion Week. Capitalizing on L.A.’s confluence of designers, musicians and entertainers, the festival-like event will bring them together at downtown Los Angeles’ L.A. Live Event Deck. While this may not seem the most obvious choice for an elite fashion event (Burberry did, after all, take over the iconic Griffith Observatory and Saint Laurent the legendary Palladium music hall), it’s worth noting that sports and live entertainment giant AEG is also backing the MADE LA event. That company has ties to the L.A. Live complex that includes Staples Center, home of major league sports teams the Los Angeles Lakers, Clippers and Kings and headliner concerts, as well as the Microsoft Theater, home to the Emmy and ESPY Awards. Also notable: the same Event Deck venue (essentially a permanent tent above a parking structure) was the site of an L.A. Fashion Week event called Style Fashion Week L.A. for seven seasons. That event moved to West Hollywood’s Pacific Design Center this past March.
In addition to the Moschino show, the MADE LA event will feature a fashion presentation by Tyler, The Creator, who will debut his Golf Wang line, live musical performances, parties, and a retail marketplace open to the public during the day dubbed “The Stores,” which will feature designs and artwork on sale from 30-plus designers and artists.
Perhaps MADE, with Scott’s branding power, its New York Fashion Week track record and backing from WME, IMG and AEG can finally help galvanize the scatter-shot L.A. fashion show scene. June isn’t officially a “fashion week” month yet, but with the increasing convergence of men’s, women’s, press, retail and consumer events, the entire calendar itself is an ever-evolving entity, much like Los Angeles.