YOHJI’S COOL CAT: In one of the more unlikely fashion collaborations in recent memory, Yohji Yamamoto is teaming up with Hello Kitty parent company Sanrio to launch a new brand called Kitty’s. Yamamoto and his team will work on product development, production and branding, while Sanrio will handle character approval, store management and product sales. Two store openings are planned for the new brand, one for March 25 in the Isetan department store in Tokyo’s Shinjuku district, and the other for April 2 in a shopping center due to open in Osaka on the same day. At the time of the brand’s launch, select items for sale will include t-shirts, polo shirts, sweatshirts and jackets adorned with characters such as Hello Kitty and My Melody. In the future, other products will include backpacks, pouches, baseball caps and iPhone cases. Prices will range from 8,800 to 9,800 yen ($72.50 to $80.75) for a t-shirt, and 30,000 to 40,000 yen ($247.20 to $329.60) for dresses and shirts.

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