FASHION FORWARD: Spanish football club Real Madrid is getting a fashion makeover. The 10-time UEFA Champions League winner and reigning European champion has teamed with fashion designer Yohji Yamamoto for a new kit.
Yamamoto imagined a fabled creature, both bird and dragon, applying the artwork to the team’s high-tech jerseys featuring Adidas’s adizero technology as well as an ultra light fabric providing maximum breathability and freedom of movement.
Adidas is an official Real Madrid sponsor.
The company said the beast is meant to portray the football players as “modern-day heroes, achieving mythical status through continued victory.”
Kept entirely in black, Yamamoto’s signature color, the jerseys will make a segue from pitch to street via a limited edition of 1,400 original kits, available from August at select Adidas, Y-3, Yohji Yamamoto and Real Madrid stores.
The kits will retail at 250 euros, or $330 at current exchange, while second series of Yamamoto-inspired jerseys for men, women and children will be priced between 70 euros and 130 euros, or $92 and $172.