YOOX GOES SPORTY: Yoox.com is set to make its debut into the sportswear arena. In September, the Italian e-tailer will launch a new shopping area dedicated to activewear for women, men and children.
According the company, the offering will include a range of international brands spanning from the most popular, fashion-forward labels to niche firms focused on products guaranteeing technical performance.
This story first appeared in the July 10, 2014 issue of WWD. Subscribe Today.
Sportswear is only the latest addition to the categories launched by Yoox, which, along with ready-to-wear and accessories, also include design and art.