NEW ROLE: Yoox Group has named Maia Guarnaccia to the newly created role of global brand marketing and communications director, reporting to company founder and chief executive officer Federico Marchetti.


Guarnaccia was most recently global marketing director of Tod’s and previously vice president of IMG Fashion Europe. In his new role, he defines the global strategies for all the group’s labels regarding brand marketing, corporate communication, editorial contents, art direction, advertising and public relations.      

The company has also promoted Silvia Scagnelli to investor relations and financial communications director. Scagnelli joined Yoox Group in 2009 as investor relations manager.

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