YSL HOMECOMING: Yves Saint Laurent is heading back to Chicago’s Gold Coast. The luxury brand has signed a lease for a 2,375-square-foot store at 11 East Walton Street and Rush Street at the Waldorf Astoria hotel. A YSL spokesman confirmed that the store will open in the fall. Men’s wear, women’s wear and accessories will be offered. Yves Saint Laurent operated a store on Oak Street when the brand was under the direction of Stefano Pilati that closed in 2010. Since then, YSL has had no presence in the form of a freestanding store in Chicago.
The new Saint Laurent boutique will be part of a ground-floor retail condominium at the Waldorf, which opened earlier this year. Other tenants include Marc Jacobs and Perchance, a multibrand women’s boutique. Janika Brenner, a retail broker with Baum Realty Group, who represented the landlord with Adam Secher, said Oak Street and Rush Street have been competing for luxury tenants: “Oak Street still has the cachet, but there’s more pedestrian traffic on Rush Street.”
This story first appeared in the December 11, 2012 issue of WWD. Subscribe Today.