ZOE’S FRIENDS: The Zoe Report will launch its first wholly owned e-commerce initiative, a series of exclusive, limited-edition designer capsule collections dubbed Zoe Collective, on June 24. The first collection, designed by Jennifer Meyer, comprises three 18-karat gold and diamond studded good luck charms (a horseshoe, a lucky eye and an elephant). The pieces will be sold as a single stud or a pair of studs, a bracelet and a necklace, ranging from $135 to $280 retail.
“For the last five years, I’ve loved showcasing designer pieces to our loyal readers on The Zoe Report. Following our site redesign, it now feels like the right time to further our relationship with our readers by offering pieces designed especially for them,” said Rachel Zoe. “I’m looking forward to growing this program as we work closely with some of mine and my team’s favorite designers.”
This story first appeared in the June 12, 2014 issue of WWD. Subscribe Today.
Zoe will celebrate the launch with editor and celebrity pals at an intimate dinner at Chateau Marmont Wednesday.