While fashion may trigger quick-developing trends, there are still opposing forces both slowing down and accelerating the speed at which they take hold, observed Henrik Vejlgaard, a Danish fashion consultant, trend sociologist and author of a new book, "Anatomy of a Trend" (McGraw-Hill, $21.95).
In fact, the pace at which trends are being adopted has remained much the same in recent years, he contended in a phone interview from Copenhagen, because the capacity of the Internet to disseminate information in a matter of moments is offset by the rate at which people are willing to give something new a try. For example, noted Vejlgaard, a former art and architecture journalist, the green design trend that began attaining critical mass in the U.S. in the past couple of years was "under the radar" for about a decade. "It probably will be another 10 years" till it fades from its status as a new trend, he projected, "because it's a social process and millions of people have to adopt this."
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"