By  on June 25, 2008

While fashion may trigger quick-developing trends, there are still opposing forces both slowing down and accelerating the speed at which they take hold, observed Henrik Vejlgaard, a Danish fashion consultant, trend sociologist and author of a new book, "Anatomy of a Trend" (McGraw-Hill, $21.95).

In fact, the pace at which trends are being adopted has remained much the same in recent years, he contended in a phone interview from Copenhagen, because the capacity of the Internet to disseminate information in a matter of moments is offset by the rate at which people are willing to give something new a try. For example, noted Vejlgaard, a former art and architecture journalist, the green design trend that began attaining critical mass in the U.S. in the past couple of years was "under the radar" for about a decade. "It probably will be another 10 years" till it fades from its status as a new trend, he projected, "because it's a social process and millions of people have to adopt this."

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