By  on April 5, 2010

Solange Azagury-Partridge’s involvement in jewelry design began in 1987, three years before the launch of her company, when the London native designed the ring for her engagement to ad exec Murray Partridge. More than two decades later — after numerous accolades, exhibitions, stores and a stint as creative director of Boucheron — she’s coming full circle; Azagury-Partridge will launch her first bridal line, called Tough Love, in May.

“The thing about love is that it’s not all birds tweeting in trees, is it?” says Azagury-Partridge of the name. “Some parts are tougher than others, and, if you want to hold the love, it can be hard at times.” The 30-piece collection has the edgy, eclectic vibe that’s been a longtime trademark. In fact, a number of the Tough Love rings are engagement versions of her signature styles. She has covered her famous Hotlips ring — part of the permanent collection at London’s Victoria & Albert Museum — in icy pavé, while her script rings, which spell “Love” or “Marry me,” come accented with a diamond. And no design is too macabre or unusual for the nuptial treatment. Consider her classic Bones ring, which now sports a diamond in the center; it’s been renamed Till Death Us Do Part.

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