Shooting a video ad in black and white with eerie night-vision lenses might not sound like the best way to promote a product. But a series of such films for racy lingerie brand Agent Provocateur—with the star attraction of Kate Moss, shot by director Mike Figgis—attracted an unprecedented number of customers to the brand’s Web site for the launch.
To view each of the series of four films, called The Four Dreams of Miss X, during which a lingerie-clad Moss wanders through an empty house talking about her dreams, customers had to register on the company’s Web site. But Joe Corre, co-founder and co-owner of Agent Provocateur (with wife Serena Rees), insists that while the increased traffic to the site had helped customers “discover” the brand, the films weren’t designed solely to drive sales online.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)