When it comes to targeting the junior customer, one thing is certain — companies are in for a real challenge.
With tough competition and a shift in teen spending, the junior sportswear category continues to face major headaches. As teens become more fashion-savvy, they head to contemporary departments to stock up on brands such as Juicy Couture and True Religion, and appear to be less interested in lower-priced junior labels. This shift can be seen across the board, as many teen retailers reported steep declines in same-store sales for the holiday season; Pacific Sunwear just revealed plans to close its 154 D.e.m.o. stores, which targeted the junior streetwear market, and department stores work to keep up with popular specialty chains such as Hollister Co. and Urban Outfitters Inc.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"