The economic climate, bad weather in many markets, terrorist attacks in Europe, political unrest in France and the show’s move to Lyon all hindered traffic.
The deal sees Puma providing rehearsal athletic attire to all ranks of the company, and dancers will appear in Puma campaigns.
Three Graces London, Matthew Williamson, Charlotte Olympia among labels that lounge.
The line will launch on June 20.
Superfit Hero is a new online apparel company focused on high-performance activewear for fit female athletes with body-inclusive sizing.
Yesim Philip felt frustrated by the traditional tennis whites sold in stores, calling the offerings “too technical” and “unflattering.”
Materials are 10 percent lighter than four years ago, according to Adidas.