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Firm Noir

Gallarate, Italy-based innerwear and beachwear manufacturer Parah has launched a collection of racy undies intended to heat up the night.

Appeared In
Special Issue
WWD Intimates issue 07/24/2008

Gallarate, Italy-based innerwear and beachwear manufacturer Parah has launched a collection of racy undies intended to heat up the night. Parah Noir consists of provocative pieces in deep-toned satin, organza and velvet with plenty of peekaboo details. Bras retail around 130 euros, or $190 at the current exchange rate, and bottoms between 50 and 70 euros, or $73 to $102.

This story first appeared in the July 24, 2008 issue of WWD.  Subscribe Today.