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Vivia by Vivia Ferragamo
This story first appeared in the July 7, 2008 issue of WWD. Subscribe Today.
Having already established a presence in ready-to-wear and accessories, Vivia Ferragamo — granddaughter of Salvatore — is trying her hand at swimwear. The designer focuses on five groups this season, all designed with a sense of timelessness and sophistication. Ranging from sexy Brazilian to chic French, each group offers a bikini and, in some cases, a one-piece as well. Styles are adorned with a signature fuchsia V detail, while jersey fabrics ensure a comfortable fit. Prices run $75 to $150 wholesale.
Favoring color blocks over prints and clean lines over fussy silhouettes, Milan-based Dosed comes to Miami with a spring-summer swim collection of one-piece suits, bikinis, tunics, pareos and accessories, blending the Italian and Brazilian upbringings of the company’s co-owners Luca Balella and Marcele Ribeiro. Cuts, while sexy, are still generous enough to cover. Rich colors and subtle details, such as a wooden toggle and delicate side ties accentuate the elegance of the styles without overpowering them. Prices for the polyamide and elastane suits start at $90 and go up to $116 wholesale.
This New York-based line debuts with three key bikini styles and two caftans, all done in viscose, metallic polyester or silk charmeuse. The Olenska style features string-tie bottoms and a triangle top with a metal ring at the center; the Lily Bart has two metal rings on low-rise bottoms and one metal ring on the triangle top, and the Gertrude is a classic string bikini. Caftans come in a full-length ombré style as well as a shorter length in a soft rose print. The suits are sold as separates and run $55 to $70 wholesale.
Named for a landmark on Australia’s most famous beach, Hotel Bondi swimwear reflects the unique and active lifestyle of the area with one-pieces and bikinis printed with eclectic original artwork. Bright prints are the main focus of the line and include bold patterns in blue, yellow, green and red. Showing 30 styles each for cruise and summer, all Hotel Bondi offerings are accented with glass, metal, wood or Lucite trims, depending on the print story. The nylon and Lycra spandex suits run from $160 to $180 retail.
— Elizabeth Thurman