Most Recent Articles In Intimates and Activewear
Latest Intimates and Activewear Articles
- Swimwear Brand Seafolly Expands in the U.S.
- Actress Gina Rodriguez Partners With Lingerie Start-up Naja
- Skiwear Brand Fusalp Unveils First Flagship
More Articles By
When Katy Perry showed up to host the MTV Europe Music Awards in a lingerie get-up, in the colors the West Ham United soccer team, she thrust West Ham onto the international fashion scene.
This story first appeared in the January 25, 2010 issue of WWD. Subscribe Today.
The look was created by stylist Siobhan Dillon in honor of Perry’s fiancé, the outspoken British comedian and West Ham supporter Russell Brand. The maroon and robin’s-egg blue bustier, ruffled boyshorts and garter belt were made from three soccer shirts. “I thought it would be cool to try to make it as football-oriented as possible,” says Dillon. “So I used the collars along the top of the brassiere and used the two badges on the front.”
Cool indeed. The racy ensemble was such a big hit with West Ham fans that the team commissioned Dillon to make 50 look-alike styles, to be sold through the soccer club for 300 pounds (about $483).