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Hidden Chests

The A- and AA-cup contingent has been getting more love from the lingerie world lately.

The Little Bra Company's Luca bra.
Appeared In
Special Issue
WWD Intimates issue 07/24/2008

It’s a small-busted world for many women. And, thanks to several of their similarly delicately endowed sisters, the A- and AA-cup contingent has been getting more love from the lingerie world lately. In the last few years, several ladies fed up with choosing between training or too-big sizes have launched lines dedicated to the niche market. Itty Bitty Bras’ Jane Alden Hodgdon takes the basic T-shirt bra down a notch for AA gals. Emily Lau of the Little Bra Company amps things up with her bestselling Luca bra, a lacy, padded push-up style now available in size 28. Meanwhile,
Ellen Shing, owner of Los Angeles shop and e-commerce site Lula Lu, recently introduced Lula Lu’s first AA corset with
the firm belief that small is sexy.

This story first appeared in the July 24, 2008 issue of WWD.  Subscribe Today.