Halé Bob, the eight-year-old specialist of unique prints and contemporary ready-to-wear in Los Angeles, will unveil its first lingerie line in August for spring 2009. The mood of the modernistic collection is “flirty, feminine, out to play in Saint-Tropez,” says Adi Mail, chief executive officer of licensee Demi Nu, who also merchandises the lingerie. “Halé Bob is very distinctive. When you see a Halé Bob print, you recognize it immediately.”
This story first appeared in the July 24, 2008 issue of WWD. Subscribe Today.
The line also features loungewear pieces in Modal with silk chiffon voile and silk charmeuse trim.