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Lascivious Secret: Racy British Line To Debut At Victoria’s Secret

British lingerie label Lascivious will add to the heat at Victoria’s Secret when the racy label makes its debut there in March.

The Milla bra.
Appeared In
Special Issue
WWD Intimates issue 01/25/2010

British lingerie label Lascivious will add to the heat at Victoria’s Secret when the racy label makes its debut there in March. The brainchild of designer Chloe Hamblen, previously a designer at Agent Provocateur and Alexander McQueen, six pieces have been ordered from the Milla, Ana and Candy ranges, including bodysuits retailing from $250 to $270, boy-cut shorts and briefs for $90 and bras at $130 to $166. The firm’s saucy-yet-sophisticated styles made headlines when Rihanna was captured wearing the Milla bra at the Jean Paul Gaultier show in Paris during October’s spring ready-to-wear shows.

This story first appeared in the January 25, 2010 issue of WWD.  Subscribe Today.