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British lingerie label Lascivious will add to the heat at Victoria’s Secret when the racy label makes its debut there in March. The brainchild of designer Chloe Hamblen, previously a designer at Agent Provocateur and Alexander McQueen, six pieces have been ordered from the Milla, Ana and Candy ranges, including bodysuits retailing from $250 to $270, boy-cut shorts and briefs for $90 and bras at $130 to $166. The firm’s saucy-yet-sophisticated styles made headlines when Rihanna was captured wearing the Milla bra at the Jean Paul Gaultier show in Paris during October’s spring ready-to-wear shows.
This story first appeared in the January 25, 2010 issue of WWD. Subscribe Today.