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Leg Beat: Leslie Fay May License Hue … Relating to Great American … Keepers Names New President

<STRONG>LESLIE FAY MAY LICENSE HUE:</STRONG> The Leslie Fay Cos. is looking into the possibility of licensing part of all its Hue hosiery division to an outside vendor.<BR><BR>"Since the company filed for Chapter 11, we have been analyzing all aspects...

LESLIE FAY MAY LICENSE HUE: The Leslie Fay Cos. is looking into the possibility of licensing part of all its Hue hosiery division to an outside vendor.

“Since the company filed for Chapter 11, we have been analyzing all aspects of our business,” said Kathryn Conners, senior vice president of corporate affairs for Leslie Fay. “We have been looking at Hue’s numbers, studying the option of leaving it as a freestanding operation or licensing the name out to an outside vendor. We have been talking to several companies, including Gold Toe, but no conclusive decision have been made.”

RELATING TO GREAT AMERICAN: Great American Knitting Mills, a division of Bidermann Industries Corp., New York, has formed a public relations unit to develop and expand media relations for its various hosiery labels, including Gold Toe, Perry Ellis and Arrow. Lucy Fierro, formerly public relations manager for Bidermann’s Corporate Communications division, has been appointed manager of the new unit. She reports to Nathalie Roy, marketing manager, and Ray Russell, executive vice president of sales and marketing.

KEEPERS NAMES NEW PRESIDENT: Steele Davidoff had been appointed president and chief operating officer of Keepers International, where he had been vice president of administration for the past three years. He fills a position vacant since the death of Paul Greenberg in 1992.

Davidoff reports to Sid Levine, co-founder, chairman and chief executive officer. He will focus on the areas of finance, administration and human resources.

In addition, Davidoff; Paul Hockley, senior vice president of manufacturing, and Sam Florence, senior vice president of sales and marketing, have been promoted to the Keepers board.

Keepers makes women’s and men’s socks under its Rare Footage brand name and under license for Givenchy. It also produces men’s socks under the Keepers, Bugle Boy and Sasson labels.