This story first appeared in the July 27, 2009 issue of WWD. Subscribe Today.
Londons’ Fashion and Textile Museum gets racy for its latest exhibition, “Undercover,” which explores the changing shape of underwearsince the early 20th century. Highlights include the world’s first patented bra, the Caresse Crosby, designed by the American socialite Mary Phelps Jacobs in 1914; a bodysuit worn by Sarah Jessica Parker in “Sex and the City,” and a white nylon Trade Secret bra from the Fifties with inflatable cup pouches for cleavage enhancement. The show runs through Sept. 27