Mara Hoffman Launches Swim

Mara Hoffman develops a full swimwear line.

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Appeared In
Special Issue
WWD Swim issue 07/07/2008

While past seasons have included a sampling of bikinis and maillots, designer Mara Hoffman hasn’t had the time to develop a full swimwear collection. But this year, instead of designing her usual holiday line Hoffman turned her focus toward things she could wear on holiday.

“I think it’s more of a passion to do swim than satin dresses, for sure,” said Hoffman, who launched a full collection of swim, cover-ups and beach bags for resort. “That kind of exotic tropical feeling is much stronger for me.”

Hoffman hopes to capture a “traveled, Seventies Africa moment” with her eight bikinis and three five-piece styles, many of them done in exotic prints designed by Hoffman and Klee Van Schoonhoven.

Chiffon dashikis and vibrant cover-ups round out the theme. As for the suits, there’s definitely a sexy tribal vibe, but Hoffman hopes she’s provided enough structure and coverage via strong spandex and exacting fit to appeal to a broad customer base.

“We kept in mind everything from the young skimpy bikini girl to the woman who just had a baby and needs a little more support,” she said, naming her one-pieces as a prime example of something “sexy and cute, but doesn’t leave you hanging out all over the place.”

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