LONDON — Alexander McQueen and Puma are ramping up their relationship with a men’s and women’s clothing and accessories line for fall.
This story first appeared in the January 20, 2009 issue of WWD. Subscribe Today.
The new collection, which evolved out of McQueen’s footwear collaborations with Puma, will be known as Alexander McQueen Puma apparel and accessories, and will debut in Milan today.
Prices range from 55 euros, or $72, for a T-shirt, to 600 euros, or $790, for a jacket. The line will retail at Puma Black Station stores worldwide in addition to independent retailers.
Men’s looks include knitted rugby shirts with bat-wing sleeves and high-waist combat pants. For women, there are track jackets with faux strap overlays and knitted T-shirt dresses.
According to a statement, “power” will be a constant theme in the collection, while this season’s sports inspiration is boxing.
The collection is “performance-inspired” and meant for everyday — not for the gym. The clothing boasts ergonomic cuts, combat bandage details, silhouettes and overlays.
There is also a footwear component: Women’s boots are inspired by boxers’ footwear, and sneakers are fashioned from suede, nappa and patent leather.
Today’s launch will be in the form of a short film, “Ghost,” created by McQueen and director Saam Faramond. It will be screened at Superstudio during the men’s shows.
The film features two models taking part in a duel and is meant to transmit the gutsy, energetic spirit of the collection, according to the statement.