This story first appeared in the July 27, 2009 issue of WWD. Subscribe Today.
In between styling tours for Britney Spears and Kylie Minogue, William Baker has been hard at work as creative director for B*boy Underwear, the dance-inspired men’s innerwear line. Its two new ranges for fall include the boldy colored Icon, and Active, with a high Lycra spandex content. “What inspired me,” says Baker, “was the very classical aesthetic in Calvin Klein ads from the Seventies and then again in the Nineties, with these pillars of masculinity.”