Courting a cost-conscious, fashion-loving girl, Paris’ Fifi Chachnil has conceived a wallet-friendly lingerie range for the British fashion chain Topshop.
This story first appeared in the July 24, 2008 issue of WWD. Subscribe Today.
The 12-piece collection includes signature baby dolls, garters and retro panties in nude, navy and red trimmed with black lace. “It’s a wonderful way of reaching out to a younger clientele who may be put off by the prices of my main line,” says the designer. Scheduled to hit Topshop stores in England, Russia and Sweden on July 20, the line is also available to order online. Retail prices range from 12 pounds for a garter, or $24 at current exchange, to 66 pounds, or $130, for a lace camisole.