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Rihanna isn’t alone in her penchant for pasties, a look that owes much to Lil’ Kim. Long a staple of Las Vegas showgirls, nipple covers have taken a turn toward the mainstream as intimates-minded entrepreneurs clamor for a piece of the pasty pie. Low Beams, Top Hats, Pastease, Nippies, Nippits and Boob-eez — apparently silly names are a requirement — are just a few of the products that have sprung up. Styles range from basics, such as the reusable silicone Top Hats, to the bedazzled butterflies from Nippies, and many are available on the improbable site yournipplecovers.com.
This story first appeared in the July 27, 2009 issue of WWD. Subscribe Today.