NEW YORK – New styles in socks to freshen up selections already bought for spring and summer were the focus of last week’s legwear market. Among the highlights: trouser socks, lace ideas and silver tones.
It was officially summer market week for the legwear industry, but as usual, many retail accounts had already firmed up plans for the season, according to vendors such as Hanes and Hot Socx.
Accordingly, showroom traffic was thin, but some retailers were stopping by to get initial fall planning started.
Aiming for spring add-ons, Trimfit aimed a spotlight on vegetable-dyed socks in solids and patterns, as well as floral and lace styles. According to a spokeswoman, there were about 40 appointments for accounts that wanted to place reorders and fill in with new merchandise.
Barbara Russillo, vice president of Leggale, also reported about 40 appointments last week, but added, “It’s about half of what we normally bring in for a market week.”
Nonetheless, the socks and tights company showed 12 new styles in natural colors and fibers, as well as silver.
At Hue, six supplementary styles are being offered to enliven existing assortments. Key looks include thin knit “body socks,” a macrame knit and a floral mesh.
“This market is an opportunity to remind retailers of the important emerging trends that they might have missed last market,” said Barbara Guzy, senior vice president and fashion merchandising director at Pennaco Hosiery. “Skin-toned hosiery, which we introduced last year, laces, thighhighs and trouser socks are among the top looks that stores should know about.”
“Overall, though,” said Guzy, “this market is a think-tank oppportunity for the company and the retailers to plan future business.”
Louise Stecconi, vice president for fashion merchandising at Christian Dior Hosiery, agreed with that point. “For years, we’ve used this market as an opportunity to discuss directions for fall, for those who chose to come in, Stecconi said. “It’s also an opportunity to reserve space in upcoming fall catalogs.”
La Leg, a tights and socks firm, was also using market week to approach its fall business.
“Most of our catalog accounts come in early for fall,” explained designer Fern Pochtar. “We encourage them to come in to talk about fall early on, to approve pattern and fit. We need the production time because fall represents such a high-volume business.
“By March market, 70 percent of our fall business is already booked.”