Intimates

True & Co.

Intimates

True & Co. Links Up With Nordstrom

The direct-to-consumer intimate apparel brand is embarking on its first wholesale distribution plan with the department store.

clock 11mAria Hughes

Third Love Not One Type Studio

Intimates

ThirdLove Explores Pop-up Activations

The direct-to-consumer intimate apparel brand partnered with Living Beyond Breast Cancer and Genentech on a Not One Type Studio in SoHo.

clock April 18, 2018Aria Hughes

Wacoal short hills new jersey mall

Intimates

Wacoal Opens First U.S. Flagship

Bob Vitale, the chief executive officer of Wacoal America, is hoping the store will help increase its wholesale business.

clock April 17, 2018Aria Hughes

Danielle Bernstein Onia We Wore What

Intimates

Danielle Bernstein of We Wore What Partners With Onia

The influencer is launching a larger swim collection with the brand.

clock April 9, 2018Aria Hughes

Tommy John women's

Intimates

Tommy John Introduces Women’s Collection

After 10 years of providing men with solution-based innerwear and loungewear, Tommy John is hoping to help women solve their own set of underwear issues.

clock April 5, 2018Aria Hughes

Megan Fox Frederick's of Hollywood

Intimates

Megan Fox’s Frederick’s of Hollywood Collection to Enter Forever 21

It’s another strategy from Authentic Brands Group to reinvent the intimate apparel brand.

clock March 29, 2018Aria Hughes

Sock it to Me

Intimates

Sock It to Me Expands Assortment

The Portland-based innerwear brand has carved out a niche for itself with funky socks and a can-do ethos.

clock March 16, 2018Aria Hughes

Beach Bunny

Intimates

Chanel Iman, Shanina Shaik Lend Point of View to Beach Bunny

The models have each designed limited-edition capsules for the swimsuit brand, set for release in May.

clock March 12, 2018Kari Hamanaka

CurveNY Fall 2018 Trade Show

Intimates

Intimate Apparel Brands Target Bigger Market at CurveNY

Whether extending sizes or creating multiuse pieces that could second as ready-to-wear, the innerwear industry is focused on broadening its assortments.

clock March 7, 2018Aria Hughes

Jockey Retro Stripe collection.

Intimates

Jockey Introduces Retro Stripe Collection With Influencer Campaign

The underwear and apparel brand is looking to its heritage for its newest assortment and relying on Instagram influencers to promote the new collection.

clock March 2, 2018Aria Hughes

Nearly Nude

Intimates

Nearly Nudes Relaunches on the Home Shopping Network

The shapewear brand, which was acquired by Delta Galil in 2010, is going to now be distributed via the Home Shopping Network.

clock March 1, 2018Aria Hughes

Komar's Jersey City, N.J., headquarters.

Intimates

Komar Partners With Dreamwave on Carole Hochman Swimwear

The Jersey City, N.J.-based company has signed a licensing agreement with Dreamwave to design, manufacture and distribute a Carole Hochman swim collection.

clock February 2, 2018Aria Hughes

At the Salon International de la Lingerie and Interfilière

Intimates

Consumer Focus Takes Hold at SIL

Heritage lingerie brands are moving away from a discourse based on seduction in order to better target today’s consumers.

clock January 30, 2018Alex Wynne

AerieReal Role Models

Intimates

Aly Raisman, Yara Shahidi and Rachel Platten Named #AerieReal Role Models

These women, along with current Role Model Iskra Lawrence, will design product and appear in Aerie’s spring 2018 campaign.

clock January 25, 2018Aria Hughes

Sleeper

Intimates

Former Fashion Editors’ Sleepwear Line Sets Up Shop in the U.S.

Sleeper, a contemporary pajama brand, has moved its sales and business development team to New York.

clock January 19, 2018Aria Hughes

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Saint Laurent Taps Kaia Gerber for Fall Ad Campaign

clock 2hJoelle Diderich

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