The influencer is launching a larger swim collection with the brand.
It’s another strategy from Authentic Brands Group to reinvent the intimate apparel brand.
The models have each designed limited-edition capsules for the swimsuit brand, set for release in May.
Whether extending sizes or creating multiuse pieces that could second as ready-to-wear, the innerwear industry is focused on broadening its assortments.
The underwear and apparel brand is looking to its heritage for its newest assortment and relying on Instagram influencers to promote the new collection.
The shapewear brand, which was acquired by Delta Galil in 2010, is going to now be distributed via the Home Shopping Network.
The Jersey City, N.J.-based company has signed a licensing agreement with Dreamwave to design, manufacture and distribute a Carole Hochman swim collection.
These women, along with current Role Model Iskra Lawrence, will design product and appear in Aerie’s spring 2018 campaign.
Sleeper, a contemporary pajama brand, has moved its sales and business development team to New York.