Multifunctional innerwear was the prevailing trend at the Curve New York trade show.
The actress has teamed up with entrepreneur Renata Black on EBY, which will donate a portion of its sales to underprivileged women.
The Paris lingerie and beachwear show saw its first uptick in visitor numbers since 2011.
The first iteration was created by stitching two upside down jock straps together.
The brand is betting big on the outdoors category.
Jenna Kerner and Jane Fisher, Wharton graduates who cofounded the start-up, want to disrupt the intimate apparel industry.
The brand has signed a licensing agreement with IHL Group to manufacture and distribute women’s, men’s and children’s innerwear.