Jason Wu


Jason Wu to Launch Lingerie and Bodywear

The brand has partnered with Real Underwear to produce a line of innerwear.

clock 23hAria Hughes

H&M x Love Stories.


H&M to Launch Lingerie Capsule Collection with Love Stories

Hitting the stores in August, the 20-item range will include bralettes, pajamas, slip-dresses, eye masks and kimonos, among others.

clock June 18, 2018Sandra Salibian



Panache Introduces ‘Find Your Fit’ Campaign

The U.K.-based intimate apparel brand is finding success with event-based marketing.

clock June 13, 2018Aria Hughes


How Body-inclusive Underwear Ads Impact Brands, Consumers and Models

Normalizing imperfect bodies in intimate apparel marketing has had a big influence on brands, models and agencies, but consumers believe it’s not enough.

clock June 7, 2018Aria Hughes

Related Garments Luka Clark Sabbat


Meet Clark Sabbat, Luka Sabbat’s Equally Stylish Father

Clark and Luka Sabbat have partnered with Related Garments on a line of underwear dedicated to Haiti.

clock May 15, 2018Aria Hughes

Soma redesigned store in Columbus, Ohio.


Soma to Sell Product on QVC

More and more intimate apparel brands are looking to televised shopping networks to sell merchandise.

clock May 4, 2018Aria Hughes

Alessandra Ambrosio in Lascana campaign


Lascana Taps Alessandra Ambrosio for Spring Campaign

The German swim and innerwear brand is attempting to target the U.S. market with this campaign.

clock May 2, 2018Aria Hughes

Viktor Tell and Mikael Söderlindh of Happy Socks.


Happy Socks Founders Map Out Expansion Strategy

Founders Mikael Söderlindh and Viktor Tell reflect on 10 years in business and detail what’s next for Happy Socks.  

clock April 27, 2018Aria Hughes

Victoria Arlen in Jockey campaign.


Jockey Taps Victoria Arlen for #ShowEm Campaign

Arlen, who spent nearly a decade paralyzed, is the face of the Show ’Em What’s Underneath, Show ’Em Your Jockey campaign.

clock April 26, 2018Aria Hughes

Kerry O'Brien Commando


Commando Doubles Down on Ready-to-Wear

As the lines between ready-to-wear and intimate apparel blur, Commando is expanding on its ready-to-wear and letting the consumer take the lead.

clock April 20, 2018Aria Hughes

True & Co.


True & Co. Links Up With Nordstrom

The direct-to-consumer intimate apparel brand is embarking on its first wholesale distribution plan with the department store.

clock April 19, 2018Aria Hughes

Third Love Not One Type Studio


ThirdLove Explores Pop-up Activations

The direct-to-consumer intimate apparel brand partnered with Living Beyond Breast Cancer and Genentech on a Not One Type Studio in SoHo.

clock April 18, 2018Aria Hughes

Wacoal short hills new jersey mall


Wacoal Opens First U.S. Flagship

Bob Vitale, the chief executive officer of Wacoal America, is hoping the store will help increase its wholesale business.

clock April 17, 2018Aria Hughes

Danielle Bernstein Onia We Wore What


Danielle Bernstein of We Wore What Partners With Onia

The influencer is launching a larger swim collection with the brand.

clock April 9, 2018Aria Hughes

Tommy John women's


Tommy John Introduces Women’s Collection

After 10 years of providing men with solution-based innerwear and loungewear, Tommy John is hoping to help women solve their own set of underwear issues.

clock April 5, 2018Aria Hughes

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